content

Growing your social media without spending money on ads might seem impossible, but it’s not!

Organic growth is all about strategy, consistency, and genuine engagement. If you’re tired of posting and hearing crickets, I’ve got you. Let’s talk about how you can increase your reach and build a loyal following without spending a dime.

Focus on High-Value Content

People don’t follow just for the sake of following - they want value. Whether it’s education, entertainment or inspiration, your conten…

Choosing the right social media platform for your small business can feel overwhelming.

With so many options - Instagram, Facebook, TikTok, LinkedIn, and more - how do you know where to focus your energy? In this post, we’ll break down the strengths of each platform and help you decide which is the best fit for your business.

1. Instagram - Best for Visual Brands & Engagement
Instagram is perfect for businesses that rely on visuals, such as e-commerce stores, beauty brands and personal brands.…

When it comes to marketing your business online, the terms "content creator" and "influencer" are often used interchangeably. But they’re not the same thing. Understanding the difference can help you invest in the right people to grow your brand effectively.

What is a Content Creator?

A content creator is someone who specializes in producing high-quality, original content for brands. This could be photography, videography, blog posts, graphics, or written captions. The key here is that the con…

Do you ever feel like you’re running out of content?

Do you struggle to come up with content ideas that pack a punch with your audience?

Get ready for my top tips for never-ending Instagram content that lands.

I get this question a lot: “Frances, how do you never run out of content ideas?!”.

As a social media manager, it’s important for me to practice what I preach. This means posting consistently, coming up with engaging content and sharing the stuff that gets my audience nodding their head…

It might have been more than two weeks ago now… but I’m still feeling ALL the feels after delivering my very first InstaBrains workshop at CREATE Business Hub in Shenfield on 26^th and 27^th April.

A group of five fabulous marketers and business owners joined me for top tips on all things Insta. During the two-day session, these lucky attendees learned how to:

• Build a killer Instagram strategy

Together, we dissected what each guest wanted to achieve with their business, and helped them expl…

Is it time for you to supercharge your social media marketing?

Digital advertising is a great way to enhance your marketing efforts, but when is the right time to commit to it?

How much should you spend on Facebook Ads?

And how long do you need to test things for?

I recently spoke with my friend Sarah Murdoch on The Social Brain Podcast to discuss why, when and how to get started with digital ads.

Prefer to listen to the audio version of our conversation? Go here.

A few years ago, there wa…

There’s been lots of talk recently of Instagram’s declining engagement rates.

And while I can’t deny that I have seen less interaction on this platform than usual recently, I definitely don’t think now is the right time to jump ship and let all the hard work you’ve put into building your following here go to waste.

In fact, I think Instagram can still be extremely valuable for businesses.

Why?

Well, firstly, Instagram has 2 billion monthly active users – and it is still growing!

Plus, it’s …

Do you show your face enough for your business?

Are you confident being your authentic self online?

Do you struggle with being visible as a product-based business?

Professional personal brand photography can help you show up on social media with confidence and authenticity so you can build the know, like, trust factor within your community.

I recently spoke with my friend Amanda Hall on The Social Brain Podcast to discuss everything you need to know when it comes to preparing for, and gettin…

Do you know what a small business owner’s secret weapon is??

Personal. Branding.

I recently spoke with my friend Ella Orr on The Social Brain Podcast to discuss what personal branding actually is, along with a few simple ways that you can inject your own personality into your content.

Prefer to listen to the audio version of our conversation? Go here. 

Personal branding is something that we’ve seen a lot more of since 2020. We’ve started to see more companies show their personality online an…

Do you struggle showing your face on socials?

Lack confidence in front of the camera?

Do you feel self-conscious showing the world the real ‘you’?

You’re not alone, my friend.

But when adding a photo of your face can see a 33% increase in engagement on your posts, it’s time to face your fears and finally feel confident on camera.

I recently spoke with my friend Julian Knopf on The Social Brain Podcast to discuss his top tips for feeling confident in front of the camera so you can show up on…