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Jan 31, 2023 09:00am

By Frances Barrett

Under twitter, social media, social media marketing & updates

4 min read

Could this be the end of Twitter?

Way over a year ago, I told you that Twitter was having an identity crisis.

Back at the end of 2021, there was talk of a paid subscription service (Blue). Spaces were being floated as Twitter’s answer to the Clubhouse trend. And the Fleets function, the platform’s equivalent of Instagram Stories, was swiftly divebombing out of the feed as users protested that Twitter was just becoming too much like the other social media sites and losing what made it so special in the first place.

But fast for…

What’s in store for social media in 2022?

Well, here we are! 2021 is almost over.

Whether you’re ready to welcome in a new chapter, or you’re still getting your head around the fact that another year has passed us by, now is a great time to look at the trends, predictions and developments happening in the social media space ready for 2022 – and work out how you’re going to use them to your advantage.

There is TONNES of great stuff on the horizon for the social media industry in the next few months… but here are 7 important and interes…

What's happened to Twitter?

Does anybody else think Twitter is having an identity crisis?

Back in 2006, when Twitter was first launched, I loved that the platform was doing something different. Unlike other social media sites, it restricted the number of characters account holders could use to post updates. (Back then, you only had 140 characters to work with, not the 280 of today.) This was a pretty big deal. Every letter had to count. You had to really think about what you were putting out there.

With such little space…

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Could this be the end of Twitter?

What’s in store for social media in 2022?

What's happened to Twitter?

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