video

It might have been more than two weeks ago now… but I’m still feeling ALL the feels after delivering my very first InstaBrains workshop at CREATE Business Hub in Shenfield on 26^th and 27^th April.

A group of five fabulous marketers and business owners joined me for top tips on all things Insta. During the two-day session, these lucky attendees learned how to:

• Build a killer Instagram strategy

Together, we dissected what each guest wanted to achieve with their business, and helped them expl…

There’s been lots of talk recently of Instagram’s declining engagement rates.

And while I can’t deny that I have seen less interaction on this platform than usual recently, I definitely don’t think now is the right time to jump ship and let all the hard work you’ve put into building your following here go to waste.

In fact, I think Instagram can still be extremely valuable for businesses.

Why?

Well, firstly, Instagram has 2 billion monthly active users – and it is still growing!

Plus, it’s …

Do you show your face enough for your business?

Are you confident being your authentic self online?

Do you struggle with being visible as a product-based business?

Professional personal brand photography can help you show up on social media with confidence and authenticity so you can build the know, like, trust factor within your community.

I recently spoke with my friend Amanda Hall on The Social Brain Podcast to discuss everything you need to know when it comes to preparing for, and gettin…

(Want to listen to this blog post instead? Check out Episode 5 of The Social Brain podcast.)

Do you struggle when it comes to going live on social media?

You’re not alone.

In fact, most of our clients actively avoid going live on their social media platforms. 

But utilising the live feature is a fantastic way to nurture your audience and turn your community into customers. 

If you follow me on Instagram and are part of my ‘close friends’ crew, you’ll know I often pop up the little question …

Now, I’m not exactly a stranger to TikTok. I’ve been playing around with it for a while, and I love it.

It’s fun, it’s fast-paced, and it’s an absolute dream for content creators like me who want to be able to produce, edit, and share recordings quickly.

I also put together an article a little while ago on the benefits of using TikTok for businesses – particularly those that rely on user-generated videos to create a buzz around their brand.

Pretty much all of the things I mentioned here still…

Last month, we spoke about the MANY benefits of adding video into your social media marketing mix. If you didn’t catch this blog the first time around, you can read it here.

It all sounds great in principle, right? But one of the biggest hurdles facing newbie video social marketers is actually creating the content itself.

Thankfully, you don’t need a tonne of professional camera equipment or an expensive software subscription to come up with videos that look great and allow you to connect with…

Did you know that video is the top content marketing strategy used by businesses at the moment?

And that social media is ranked as the best channel for sharing the videos they’re creating?

Hubspot’s 2021 State of Marketing Report is packed full of stats like these that prove video’s dominance is showing no signs of waning as we move into 2022.

Blogs are still used by more than half of marketing teams. Infographics remain a great way to present your products or services in a visual sense. But …