niche

(Want to listen to this blog post instead? Check out Episode 2 of The Social Brain podcast.)

Niching is such a buzzword across the social media space, but what does ‘niche’ actually mean in business?

Why is having a niche important?

Do you have to have a niche in business?

And what are the pros and cons of changing your niche within your marketing strategy? 

I recently spoke with my friend Jade Foster-Jerrett on The Social Brain Podcast to discuss all things niching. We talked about the pro…