content

(Want to listen to this blog post instead? Check out Episode 7 of The Social Brain podcast.)

Does creating a content strategy for social media leave your head in a spin?!

So many business owners post on social media without having a clear content plan, which can lead them to not get the results they want (and deserve!).

When you’ve got a well thought out content strategy in place, you’re likely to see an increase in followers, engagement and most importantly, SALES!

If you follow me on Insta…

Got the Facebook FOMO? You’re not alone.

There’s kind of an expectation that, as a small business owner, we need to be across as many social media platforms as possible if we want to get enough exposure to drive our ventures forward. And for some reason, Facebook still seems to be the default option for many entrepreneurs, even if it’s not necessarily delivering great results in terms of audience reach and engagement.

Maybe it’s because it’s familiar; most of us have been running our own Faceb…

(Want to listen to this blog post instead? Check out Episode 6 of The Social Brain podcast.)

Have you ever googled “how to go viral on social media”?

Would you love your reels to hit millions of views?

Do you dream of social media fame?

After listening to this episode of The Social Brain Podcast, you might just change your mind….

I recently spoke with my friend Laura Jane on The Social Brain Podcast to discuss what it’s *really* like to go viral on social media after an audio Laura created …

Now, I’m not exactly a stranger to TikTok. I’ve been playing around with it for a while, and I love it.

It’s fun, it’s fast-paced, and it’s an absolute dream for content creators like me who want to be able to produce, edit, and share recordings quickly.

I also put together an article a little while ago on the benefits of using TikTok for businesses – particularly those that rely on user-generated videos to create a buzz around their brand.

Pretty much all of the things I mentioned here still…

Another month, another brand drama! Although, in my view, this one is entirely justified.

You’ve probably heard all about the controversial ad campaign recently launched by Balenciaga (and how they’ve had to pull the plug on their inappropriate advertising decisions, because, yuck).

What’s been just as interesting for a media-obsessed girl like me is how Balenciaga has dealt with all the criticism it has received online.

From videos of celebrities binning their branded gear to calls for the c…

Ready to level up your Instagram marketing?

My new digital course talks you through EVERYTHING you need to know to create a winning Instagram strategy that’s less about boosting your followers and more about generating meaningful interactions that lead to actual results for your brand.

Enter: InstaBrains.

Why did I put together InstaBrains?

I’ve got more than 12 years’ experience in running Instagram accounts for my clients. I’ve been exploring every nook and cranny of this platform since i…

There have been some pretty big happenings recently. In the space of five short years, we’ve had three Prime Ministers, we’ve officially left the European Union, we’ve navigated a global pandemic, we’ve lost our Queen, and witnessed a rollercoaster battle between two caterpillar cakes.

It’s been a wild ride, for sure!

So, it’s no wonder that businesses have wanted to reference these mammoth events in their marketing. Shed loads of companies have jumped on these stories, creating clever and mem…

You’re unique. Your brand is unique. So, your content should be unique, too.

But time and time again, I see people using content from other accounts – sometimes with the best intentions, but nearly always getting stung by the results.

Picture this. One morning, I was searching through Instagram to push engagement, and I felt a sudden sense of de ja vu. In front of me was a post that was almost identical to the one I had put up a few days ago.

That’s right: someone had started to ‘impersonate’…

If you follow me on the ‘gram, you’ll have already seen the announcement I made a few days ago about the changes to time feeds on the platform.

Instagram has recently introduced two hotly anticipated news feed features, which are designed to give you tonnes more control over who and what you see when you log in for a scroll.

There are now three options in total:

1. Home

This is the default option – the one you’ve been using recently, up until now. It displays content based on your habits wit…

Last month, we spoke about the MANY benefits of adding video into your social media marketing mix. If you didn’t catch this blog the first time around, you can read it here.

It all sounds great in principle, right? But one of the biggest hurdles facing newbie video social marketers is actually creating the content itself.

Thankfully, you don’t need a tonne of professional camera equipment or an expensive software subscription to come up with videos that look great and allow you to connect with…