content

Now, I’m not exactly a stranger to TikTok. I’ve been playing around with it for a while, and I love it.

It’s fun, it’s fast-paced, and it’s an absolute dream for content creators like me who want to be able to produce, edit, and share recordings quickly.

I also put together an article a little while ago on the benefits of using TikTok for businesses – particularly those that rely on user-generated videos to create a buzz around their brand.

Pretty much all of the things I mentioned here still…

Another month, another brand drama! Although, in my view, this one is entirely justified.

You’ve probably heard all about the controversial ad campaign recently launched by Balenciaga (and how they’ve had to pull the plug on their inappropriate advertising decisions, because, yuck).

What’s been just as interesting for a media-obsessed girl like me is how Balenciaga has dealt with all the criticism it has received online.

From videos of celebrities binning their branded gear to calls for the c…

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Enter: InstaBrains.

Why did I put together InstaBrains?

I’ve got more than 12 years’ experience in running Instagram accounts for my clients. I’ve been exploring every nook and cranny of this platform since i…

There have been some pretty big happenings recently. In the space of five short years, we’ve had three Prime Ministers, we’ve officially left the European Union, we’ve navigated a global pandemic, we’ve lost our Queen, and witnessed a rollercoaster battle between two caterpillar cakes.

It’s been a wild ride, for sure!

So, it’s no wonder that businesses have wanted to reference these mammoth events in their marketing. Shed loads of companies have jumped on these stories, creating clever and mem…

You’re unique. Your brand is unique. So, your content should be unique, too.

But time and time again, I see people using content from other accounts – sometimes with the best intentions, but nearly always getting stung by the results.

Picture this. One morning, I was searching through Instagram to push engagement, and I felt a sudden sense of de ja vu. In front of me was a post that was almost identical to the one I had put up a few days ago.

That’s right: someone had started to ‘impersonate’…

If you follow me on the ‘gram, you’ll have already seen the announcement I made a few days ago about the changes to time feeds on the platform.

Instagram has recently introduced two hotly anticipated news feed features, which are designed to give you tonnes more control over who and what you see when you log in for a scroll.

There are now three options in total:

1. Home

This is the default option – the one you’ve been using recently, up until now. It displays content based on your habits wit…

Last month, we spoke about the MANY benefits of adding video into your social media marketing mix. If you didn’t catch this blog the first time around, you can read it here.

It all sounds great in principle, right? But one of the biggest hurdles facing newbie video social marketers is actually creating the content itself.

Thankfully, you don’t need a tonne of professional camera equipment or an expensive software subscription to come up with videos that look great and allow you to connect with…

Anybody else counting down the days to Christmas right now? I know I am!

From a work perspective, it’s that time of year where much of our time is spent tying up loose ends and prepping projects for the New Year (oh – and finding some time for the odd festive tipple!). But as much as you might be looking forward to a well-deserved rest, and as tempting as it is to go completely off grid for a couple of weeks, it’s really important to maintain some kind of social media presence over the holidays…

“I have no idea what to talk about on my socials!”

“I know I need to keep showing up, Frances – but I just don’t know what to post!”

I hear you. Coming up with fun, engaging, informative and shareable social media content is hard.

Even if there’s lots to talk about within your business or in your wider industry, you’ll hit a creative block from time to time.

Sometimes, the best thing to do is go back to basics.

Following on from an Instagram Reel I posted on my own social media channels las…

Have you heard of Clubhouse?

If you follow me on social media, you’ve probably seen me mention this innovative audio-only social platform a few times already.

For years, we’ve all been thinking of social media content as something we can see – not necessarily something we can hear. But Clubhouse has turned that idea on its head by basing its entire proposition on audio chat between its users.

Clubhouse lets you listen in to conversation and interviews between different people on pretty much a…