social media strategy

Most of us have struggled to keep customer engagement consistent across our social media channels. But why is that? What makes for the kind of post that people want to like, share, and comment on – and what puts them off from wanting to join in the conversation?

Why your posts might be turning people off

Your content could be missing the mark for many reasons. Here are just a few of the things you could be doing to self-sabotage your own social media strategy:

• You’re not sharing things your…

LinkedIn has been a hot topic in my networking circles lately. It’s the social media site that’s often the most useful for business owners – but in my experience, it’s also the one that confuses them the most!

I was recently asked to present at a Pop Connect event, and because I always want my talks to deliver as much value as possible, I ran a poll that asked my networking colleagues which social media platform they needed the most help with. Instagram, Facebook and Twitter were definite conte…

What is influencer marketing?

Influencer marketing involves collaborating with high profile social media users who can help you promote your brand to communities that care about what you have to offer.

The idea is, you ask your influencer to mention your products or services in a post, Story or video, and include a link back to your website or social media profile so potential new customers can find you.

Most influencers charge a fee for the exposure (although some are open to product swaps i…

What is your tone of voice (TOV)?

In simple terms, your company’s tone of voice is a direct expression of the person who is running the show: you!

It’s your own distinctive way of talking and sharing information that’s heavily based on your personality and your values.

It’s your own way of wording things that makes your fans, followers, customers and behind-the-curtain lurkers go ‘ah! That’s definitely so-and-so!’

Why is it important?

Developing – and sticking to – the right tone of voice…

In the same way that posting regularly on social media can boost awareness of your business in your online community, blogging can help you share your knowledge with your followers and let them into your world.

It can be difficult to come up with consistently great blog ideas, though – and it can be even trickier to know how to use these concepts within your social media strategy for the best results.

Read on for some quick blogging tips, tricks and general musings that have been based on my m…

It started life as a ‘lip-synching’ app in 2017, but TikTok has grown rapidly to become the most popular short form video sharing app on the web. It allows users to create and edit snappy clips on virtually any topic, then overlay their quick film with music and other special effects to come up with something totally unique.

The great thing about TikTok is it promotes fun, authentic snapshots into users’ lives. Unlike Instagram – which is scattered with #ads and ultimately much more tuned in wi…

What are hashtags, and why are they important?

Hashtags were first introduced by Twitter, but are now used across pretty much all social media platforms, including Instagram, Twitter, LinkedIn and TikTok.

They are digital labels that provide you with a way of categorising your social media posts according to particular themes and topics.

By hashtagging words and phrases correctly, you can:

• Make sure your content is discoverable
• Increase exposure for yourself or your business
• Publicly con…

It’s a question that’s on the tip of every business owner’s tongue during my Power Hours!

Sadly, it’s not one I can answer straightaway. (Sorry!). But by discussing the pros and cons of the main social media platforms, and introducing you to the typical audience profile of each network, I can help you decide which platforms are worth your time and energy and which ones probably won’t be a great fit for your marketing strategy right now.

How do you work out which social media platform is best f…

How can we expect our audience to respond well to our social media content if we don’t know what they ?

And more to the point – how can we work out what our followers want from us without ?

Social listening is all about keeping an ear out for the hot topics within your industry. It involves analysing the conversations that are happening in your community to learn about the things that really matter to your fans and followers. It comes down to collecting insights into everything that’s happenin…