social media strategy

It’s the go-to ‘business’ social media site of our times – and LinkedIn can be a great source of leads, if you know how to use it correctly!

Generating actual enquiries and sales from LinkedIn takes time, but with a bit of commitment, you really can start seeing brilliant results from this platform.

Here are my top 5 tips for using LinkedIn’s features to find potential customers and get them interested in everything you have to offer.

To be clear, in this post, I’m talking about getting more …

Has Instagram’s updated newsfeed turned you off, too?

SO many of my clients and followers have told me they’re not happy with the new format – particularly as there’s now a bigger emphasis on including Reels in the feed, in a full-screen style, with the navigation bar, description and Instagram logo overlaying the video itself.

(In case you didn’t know, all videos under 15 minutes long will now become Reels, too – whether you want them to or not.)

This update has been in the works for a while…

If you follow me on the ‘gram, you’ll have already seen the announcement I made a few days ago about the changes to time feeds on the platform.

Instagram has recently introduced two hotly anticipated news feed features, which are designed to give you tonnes more control over who and what you see when you log in for a scroll.

There are now three options in total:

1. Home

This is the default option – the one you’ve been using recently, up until now. It displays content based on your habits wit…

So, we’re a good couple of months into 2022.

How are things going for you?

How’s your business doing?

And more specifically, how well are your social media campaigns performing?

Are you getting the kind of response you were expecting from your social posts? Or do you feel like all your carefully crafted content is falling on deaf ears?

As we waltz our way into the second quarter of the year, now is a great time to carry out a bit of a social spring clean. It’s a great way to spruce up your …

Love it or loathe it, it’s hard to ignore the season of lurrrrve.

Yup. With Valentine’s Day around the corner, your socials are soon going to be packed full of sentimental posts and cheesy couple selfies. (There’s not much I can do about that. Sorry.)

Soppiness aside, it’s a great time to ramp up your company’s social media output, as there’s bound to be loads of activity over Valentine’s weekend.

But what if you’re just not feeling it anymore?

What if you’re bored with your business’ social…

Have you lost your social media mojo?

Believe me, it happens to the best of us. (Even I have had my moments in the past!)

I speak to so many clients on a weekly basis who feel like throwing in the towel on their social media campaigns. Some of these business owners are burnt out, while others just aren’t seeing the results they expected from their work. They’re disheartened by the fact that all the time and energy they’ve spent on their accounts isn’t translating into actual sales or enquiries…

Well, here we are! 2021 is almost over.

Whether you’re ready to welcome in a new chapter, or you’re still getting your head around the fact that another year has passed us by, now is a great time to look at the trends, predictions and developments happening in the social media space ready for 2022 – and work out how you’re going to use them to your advantage.

There is TONNES of great stuff on the horizon for the social media industry in the next few months… but here are 7 important and interes…

Anybody else counting down the days to Christmas right now? I know I am!

From a work perspective, it’s that time of year where much of our time is spent tying up loose ends and prepping projects for the New Year (oh – and finding some time for the odd festive tipple!). But as much as you might be looking forward to a well-deserved rest, and as tempting as it is to go completely off grid for a couple of weeks, it’s really important to maintain some kind of social media presence over the holidays…

2021 has been packed full of social media headlines, hasn’t it?

We’ve seen blackouts, bans, meltdowns, letdowns, and even digital fisticuffs – and the year isn’t even over yet!

To tie in nicely with Fireworks Night here in the UK, here’s my pick of the 5 most incredible (and EXPLOSIVE) social media stories from the last few months. Enjoy!

1. Facebook disappeared – and boy, did we feel it

OK, let’s start with the serious stuff. Facebook has suffered outages before, but it beat all previous re…

If you follow me on Instagram, you probably noticed that, for the month of July, my Reels output was OFF THE SCALE.

Earlier in the summer, I decided to set myself a little challenge. I wanted to find out if posting more Reels to my account would result in more engagement and more followers.

In June, I committed to posting between two to three Reels every week (backed up by several static posts, of course). I saw a noticeable uplift in my stats; it was one of the best months ever in terms of ho…