social media strategy

You know me. I LIVE and BREATHE social media. To the point where some people might say I’m a little bit obsessed.

You might think that’s a good thing, given that I’ve been running my own social media agency for quite a few years now! And it is, mostly. It means I’m always ahead of the curve; always testing new approaches to find out what works.

But every now and then, even I need to take a little break from the hourly scroll, for the sake of my own mental health.

Why I decided to disappear fo…

I don’t know anyone who hasn’t been impacted by all the craziness of late.

Between coming out of Covid, the conflict in Ukraine, energy hikes, Queen Elizabeth’s funeral, spiralling inflation, and absolute chaos in government, it’s felt like we haven’t been able to catch a breath amongst everything that’s been happening in 2022.

According to data from the latest Opinions and Lifestyle ONS survey, 93% of people in the UK are reporting that their cost of living has increased compared to this time…

Ready to level up your Instagram marketing?

My new digital course talks you through EVERYTHING you need to know to create a winning Instagram strategy that’s less about boosting your followers and more about generating meaningful interactions that lead to actual results for your brand.

Enter: InstaBrains.

Why did I put together InstaBrains?

I’ve got more than 12 years’ experience in running Instagram accounts for my clients. I’ve been exploring every nook and cranny of this platform since i…

It’s the go-to ‘business’ social media site of our times – and LinkedIn can be a great source of leads, if you know how to use it correctly!

Generating actual enquiries and sales from LinkedIn takes time, but with a bit of commitment, you really can start seeing brilliant results from this platform.

Here are my top 5 tips for using LinkedIn’s features to find potential customers and get them interested in everything you have to offer.

To be clear, in this post, I’m talking about getting more …

Has Instagram’s updated newsfeed turned you off, too?

SO many of my clients and followers have told me they’re not happy with the new format – particularly as there’s now a bigger emphasis on including Reels in the feed, in a full-screen style, with the navigation bar, description and Instagram logo overlaying the video itself.

(In case you didn’t know, all videos under 15 minutes long will now become Reels, too – whether you want them to or not.)

This update has been in the works for a while…

If you follow me on the ‘gram, you’ll have already seen the announcement I made a few days ago about the changes to time feeds on the platform.

Instagram has recently introduced two hotly anticipated news feed features, which are designed to give you tonnes more control over who and what you see when you log in for a scroll.

There are now three options in total:

1. Home

This is the default option – the one you’ve been using recently, up until now. It displays content based on your habits wit…

So, we’re a good couple of months into 2022.

How are things going for you?

How’s your business doing?

And more specifically, how well are your social media campaigns performing?

Are you getting the kind of response you were expecting from your social posts? Or do you feel like all your carefully crafted content is falling on deaf ears?

As we waltz our way into the second quarter of the year, now is a great time to carry out a bit of a social spring clean. It’s a great way to spruce up your …

Love it or loathe it, it’s hard to ignore the season of lurrrrve.

Yup. With Valentine’s Day around the corner, your socials are soon going to be packed full of sentimental posts and cheesy couple selfies. (There’s not much I can do about that. Sorry.)

Soppiness aside, it’s a great time to ramp up your company’s social media output, as there’s bound to be loads of activity over Valentine’s weekend.

But what if you’re just not feeling it anymore?

What if you’re bored with your business’ social…

Have you lost your social media mojo?

Believe me, it happens to the best of us. (Even I have had my moments in the past!)

I speak to so many clients on a weekly basis who feel like throwing in the towel on their social media campaigns. Some of these business owners are burnt out, while others just aren’t seeing the results they expected from their work. They’re disheartened by the fact that all the time and energy they’ve spent on their accounts isn’t translating into actual sales or enquiries…

Well, here we are! 2021 is almost over.

Whether you’re ready to welcome in a new chapter, or you’re still getting your head around the fact that another year has passed us by, now is a great time to look at the trends, predictions and developments happening in the social media space ready for 2022 – and work out how you’re going to use them to your advantage.

There is TONNES of great stuff on the horizon for the social media industry in the next few months… but here are 7 important and interes…