social media

(Want to listen to this blog post instead? Check out Episode 6 of The Social Brain podcast.)

Have you ever googled “how to go viral on social media”?

Would you love your reels to hit millions of views?

Do you dream of social media fame?

After listening to this episode of The Social Brain Podcast, you might just change your mind….

I recently spoke with my friend Laura Jane on The Social Brain Podcast to discuss what it’s *really* like to go viral on social media after an audio Laura created …

Now, I’m not exactly a stranger to TikTok. I’ve been playing around with it for a while, and I love it.

It’s fun, it’s fast-paced, and it’s an absolute dream for content creators like me who want to be able to produce, edit, and share recordings quickly.

I also put together an article a little while ago on the benefits of using TikTok for businesses – particularly those that rely on user-generated videos to create a buzz around their brand.

Pretty much all of the things I mentioned here still…

(Want to listen to this blog post instead? Check out Episode 4 of The Social Brain podcast.)

Social media is an amazing tool to help you grow your business online. It helps you to get out in front of people and to build your community.

But it can also be exhausting. You need to create content constantly, not to mention find time to engage with others and respond to the messages that end up in your inbox. And when you use social media to increase your visibility and grow your business, it’s eas…

Way over a year ago, I told you that Twitter was having an identity crisis.

Back at the end of 2021, there was talk of a paid subscription service (Blue). Spaces were being floated as Twitter’s answer to the Clubhouse trend. And the Fleets function, the platform’s equivalent of Instagram Stories, was swiftly divebombing out of the feed as users protested that Twitter was just becoming too much like the other social media sites and losing what made it so special in the first place.

But fast for…

(Want to listen to this blog post instead? Check out Episode 2 of The Social Brain podcast.)

Niching is such a buzzword across the social media space, but what does ‘niche’ actually mean in business?

Why is having a niche important?

Do you have to have a niche in business?

And what are the pros and cons of changing your niche within your marketing strategy? 

I recently spoke with my friend Jade Foster-Jerrett on The Social Brain Podcast to discuss all things niching. We talked about the pro…

According to research from 123reg, January is THE month to start a new venture.

In 2022, there was a spike in the number of web addresses being registered, leading the domain provider to estimate that at least 10,000 new companies will have been launched by the end of that month.

I don’t know about you, but I certainly see this trend continuing now in 2023. Times are tough, with people having to find more creative ways to make ends meet – and for many, that means starting a side hustle, or per…

(Want to listen to this blog post instead? Check out Episode 1 of The Social Brain podcast.)

Social media marketing can help to grow your business, increase brand loyalty, and boost your sales.

But it can also be overwhelming and confusing when you don’t know what you’re doing.

If you follow me on Instagram and are part of my close friend crew, you’ll know I often pop up the little question box sticker to help you with your struggles.

I recently asked you what you most needed help with on so…

Another month, another brand drama! Although, in my view, this one is entirely justified.

You’ve probably heard all about the controversial ad campaign recently launched by Balenciaga (and how they’ve had to pull the plug on their inappropriate advertising decisions, because, yuck).

What’s been just as interesting for a media-obsessed girl like me is how Balenciaga has dealt with all the criticism it has received online.

From videos of celebrities binning their branded gear to calls for the c…

You know me. I LIVE and BREATHE social media. To the point where some people might say I’m a little bit obsessed.

You might think that’s a good thing, given that I’ve been running my own social media agency for quite a few years now! And it is, mostly. It means I’m always ahead of the curve; always testing new approaches to find out what works.

But every now and then, even I need to take a little break from the hourly scroll, for the sake of my own mental health.

Why I decided to disappear fo…

I don’t know anyone who hasn’t been impacted by all the craziness of late.

Between coming out of Covid, the conflict in Ukraine, energy hikes, Queen Elizabeth’s funeral, spiralling inflation, and absolute chaos in government, it’s felt like we haven’t been able to catch a breath amongst everything that’s been happening in 2022.

According to data from the latest Opinions and Lifestyle ONS survey, 93% of people in the UK are reporting that their cost of living has increased compared to this time…