social media

What are hashtags, and why are they important?

Hashtags were first introduced by Twitter, but are now used across pretty much all social media platforms, including Instagram, Twitter, LinkedIn and TikTok.

They are digital labels that provide you with a way of categorising your social media posts according to particular themes and topics.

By hashtagging words and phrases correctly, you can:

• Make sure your content is discoverable
• Increase exposure for yourself or your business
• Publicly con…

Did you know that there are over 700 million monthly users on Instagram?

And that 90% of these users follow at least one business account?

In fact, business engagement on this platform is much more widely accepted than on other networks, with reports proving that the majority of people respond positively to branded content as they’re browsing through their Instagram feed.

This is just one of the many reasons why Instagram is such a useful (and, in some cases, irreplaceable) promotional tool f…

It’s a question that’s on the tip of every business owner’s tongue during my Power Hours!

Sadly, it’s not one I can answer straightaway. (Sorry!). But by discussing the pros and cons of the main social media platforms, and introducing you to the typical audience profile of each network, I can help you decide which platforms are worth your time and energy and which ones probably won’t be a great fit for your marketing strategy right now.

How do you work out which social media platform is best f…

How can we expect our audience to respond well to our social media content if we don’t know what they ?

And more to the point – how can we work out what our followers want from us without ?

Social listening is all about keeping an ear out for the hot topics within your industry. It involves analysing the conversations that are happening in your community to learn about the things that really matter to your fans and followers. It comes down to collecting insights into everything that’s happenin…

I often hear business owners and other marketers talking about the impact that social media algorithms have had on their reach and their engagement.

Here, I’m going to talk a little bit about how the algorithms on the major social media platforms influence what we see, share and interact with on a daily basis – and I’m going to introduce you to the BEST way to stop algorithm anxiety from sucking the fun out of your social media strategy!

What is an algorithm, anyway?

In social media terms, an…

Did you know that, in 2019, about 40% of the world's population are now on social media? That's almost 3 billion people.

Let's just pause for a moment.

Three. BILLION. People.

It's becoming all the more important for any business selling products or services to have a social media presence, no matter if they are local, national or even international!

We'll be going through the main benefits of social media marketing and why your business needs a presence on social media.

1. Tailormade to su…