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Choosing the right social media platform for your small business can feel overwhelming.

With so many options - Instagram, Facebook, TikTok, LinkedIn, and more - how do you know where to focus your energy? In this post, we’ll break down the strengths of each platform and help you decide which is the best fit for your business.

1. Instagram - Best for Visual Brands & Engagement
Instagram is perfect for businesses that rely on visuals, such as e-commerce stores, beauty brands and personal brands.…

When it comes to marketing your business online, the terms "content creator" and "influencer" are often used interchangeably. But they’re not the same thing. Understanding the difference can help you invest in the right people to grow your brand effectively.

What is a Content Creator?

A content creator is someone who specializes in producing high-quality, original content for brands. This could be photography, videography, blog posts, graphics, or written captions. The key here is that the con…

For as long as I can remember, I’ve struggled with staying on top of tasks.

Deadlines slipped, my to-do list seemed never-ending, and I felt like I was always busy but never actually moving my business forward.

Sound familiar? If you’re an entrepreneur or someone who’s constantly chasing productivity but struggling to make real progress, I get it.

That all changed when I started using Motion, an AI-powered diary management tool that quite literally turned my productivity around. In fact, than…

Have you ever felt stuck, lost, floundering at sea, or on the hamster wheel of life and don’t know how to get off?

What if you could change your life? What would you alter? What would you do differently?

And where would you start?!

I recently spoke with my friend, Lara Doherty on The Social Brain Podcast where she shared her 5 step plan for changing your life whenever you feel stuck.

Prefer to listen to the audio version of our conversation? Check out episode 31 of the podcast. 

When it com…

When we start our own businesses, there are lots of “shoulds”.

But how do we navigate the shoulds from what actually brings us joy?

I recently spoke with my friend, Sarah-Jane Adams on The Social Brain Podcast about how to give yourself permission to run the business of your dreams.

Prefer to listen to the audio version of our conversation? Listen to episode 30 on The Social Brain podcast. 

As business owners, we’re often faced with lots of pieces of advice from lots of well-meaning people. …

Is it possible to be confident everyday?

Can you feel confident all the time?

What’s the quickest way to feel confident in yourself?

I recently spoke with my friend, Rebecca Hawkes on The Social Brain Podcast about all things confidence, including how to feel confident in just 90 seconds.

Prefer to listen to the audio version of our conversation? Listen to Episode 29 on the podcast. 

When people come to me asking about their social media marketing, it’s generally because they lack confidenc…

In today's fast-paced world, where everyone seems to be constantly juggling multiple responsibilities and obligations, taking care of ourselves often takes a backseat.

Society has ingrained in us the belief that focusing on our own well-being is a selfish act, something that should be done only when all other tasks are completed.

However, this notion couldn't be further from the truth.

Self-care is not a selfish act but rather an essential practice that enables us to lead healthier, more fulf…

Do you ever feel like you’re running out of content?

Do you struggle to come up with content ideas that pack a punch with your audience?

Get ready for my top tips for never-ending Instagram content that lands.

I get this question a lot: “Frances, how do you never run out of content ideas?!”.

As a social media manager, it’s important for me to practice what I preach. This means posting consistently, coming up with engaging content and sharing the stuff that gets my audience nodding their head…

When it comes to networking, which one are you?

1️. So nervous that you can’t bare the thought of a 60 second pitch (as if time slows down and it feels like half an hour)

2️. Reaping the rewards of heading to a networking group and growing your business through relationships

I recently spoke with my friend, Felicity Dwyer on The Social Brain Podcast about the 4 surprising benefits (that nobody talks about) when it comes to networking in your business. 

Prefer to listen to the audio version o…

It is more important *than ever* to track your finances - business related or personal.

But what’s the best way to track your business finances?

How can you easily see who still owes you money?

And is there a magic tool that allows you to track more than just your finances?

I recently spoke with my friend, Caro Syson on The Social Brain Podcast about how to track your incomings and outgoings (without spreadsheets!) to really know if you’re putting all your energy into a hobby or a profitable…