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social media platforms
What is TikTok, and why should your business be using it?
It started life as a ‘lip-synching’ app in 2017, but TikTok has grown rapidly to become the most popular short form video sharing app on the web. It allows users to create and edit snappy clips on virtually any topic, then overlay their quick film with music and other special effects to come up with something totally unique.
The great thing about TikTok is it promotes fun, authentic snapshots into users’ lives. Unlike Instagram – which is scattered with #ads and ultimately much more tuned in wi…
How to find the right hashtags for your posts
What are hashtags, and why are they important?
Hashtags were first introduced by Twitter, but are now used across pretty much all social media platforms, including Instagram, Twitter, LinkedIn and TikTok.
They are digital labels that provide you with a way of categorising your social media posts according to particular themes and topics.
By hashtagging words and phrases correctly, you can:
- Make sure your content is discoverable
- Increase exposure for yourself or your business
- Publicly con…
Which social media channels will bring you the best results for your business?
It’s a question that’s on the tip of every business owner’s tongue during my Power Hours!
Sadly, it’s not one I can answer straightaway. (Sorry!). But by discussing the pros and cons of the main social media platforms, and introducing you to the typical audience profile of each network, I can help you decide which platforms are worth your time and energy and which ones probably won’t be a great fit for your marketing strategy right now.
How do you work out which social media platform is best f…
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